From Mandate to Monetization: 5 Corners’ EV Charging Evolution

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Opportunity

5 Corners Suburban Chrysler-Dodge-Jeep-Ram is a Wisconsin-based franchise that proactively invested in Level 2 and Level 3 EV chargers to align with Stellantis’ future-facing electrification guidance—even before large BEV volumes arrived on the lot. While the dealership anticipated growing EV demand, their new charging stations weren’t yet fully integrated into daily operations, and usage remained modest. Chargers required manual activation during staffed hours, which limited availability and made it challenging to capture early revenue opportunities.

Advocacy

Discovery & Planning

Future Energy conducted an on-site audit, mapping existing chargers, electrical capacity, and customer traffic patterns. The team then migrated 5 Corners from its legacy software into Future Energy’s hardware-agnostic Connected Management Experience platform, ensuring seamless integration with both L2 and L3 stations.

Customized Approach:

• Market Analysis: A deep dive into the local EV ecosystem examined nearby charging stations, density of EV drivers in the area, and competitor pricing. This insight shaped optimal charger placement and rate strategy.
• Monetization Enablement: Future Energy transformed the chargers from internal-use only to revenue drivers by enabling secure payment processing, listing locations on national charging networks, and integrating per-kWh billing in the Future Energy app.
• Customer Experience Enhancements: Each charger was re-branded with clear signage and QR codes, driving patrons to a branded interface that displays real-time availability, pricing, and automated receipts.
• Stakeholder Collaboration: Working closely with the General Manager and IT team, Future Energy handled all permit coordination, network configuration, and merchant-account setup—delivering white-glove service that kept internal teams focused on sales and service.

Impact

Lighting is often overlooked, but it’s one of the fastest and easiest wins for dealerships, and other types of businesses. It’s projected that by 2030, some 87 percent of all light sources will be LEDs, according to Statista.

1. New Revenue Stream: Within one month of going live on CME (May 2025), 5 Corners generated over $750, on track for $1,000 in July, in charging revenue — income that had previously been zero.
2. Operational Efficiency: Automated payment processing and real-time uptime monitoring freed staff from manual charge tracking and troubleshooting, reducing administrative overhead.
3. Strategic Growth & Compliance: Demonstrated usage data and revenue projections now support 5 Corners in discussions with Stellantis for expanded BEV inventory. As EV adoption grows locally, the dealership is positioned to scale its public-facing charging footprint.
4. Brand Perception: By delivering a modern, reliable charging experience, 5 Corners has differentiated itself as a forward-thinking partner in its rural market — strengthening customer loyalty and community reputation.

Next Steps

Looking ahead, 5 Corners will continue leveraging CME’s analytics dashboard to refine pricing and identify peak usage windows, allowing the dealership to further boost revenue and improve customer satisfaction. The dealership plans to pursue utility rebate programs based on real usage data, and to expand its public‐facing charging network as local EV adoption grows.

Future Energy will remain a strategic partner — providing quarterly performance reviews, optimization recommendations, and hands-on support. This all ensures 5 Corners maximizes its investment and stays ahead of evolving OEM and market requirements