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In today’s competitive hospitality landscape, hotel owners and operators are constantly seeking new ways to attract guests, drive bookings, and enhance property value. But another big driver of profitability, RevPAR (revenue per available room) isn’t just solved in your spa, lobby, or loyalty program — but in your parking lots and energy management systems.
We’re talking about EV charging, and more importantly, the guest experience strategy behind it.
At Future Energy, we’ve helped hundreds of businesses build out energy infrastructure that’s operationally smooth, guest-centric, and financially smart. Now, that same managed service approach is empowering hotels to stay ahead of the curve. Here’s how:
Today, we’re seeing massive opportunities for hotel brands to apply that same level of discipline and insight — particularly as EV adoption climbs and guest expectations evolve. Their experience with your energy systems is tied to their overall perception of your hotel brand. Let’s look at five key ways that energy consulting can unlock value for your hotel:
Increase Occupancy & Attract EV Guests
Did you know that only 26% of U.S. hotels currently offer EV charging? That’s according to industry publication Hotel Management.
And yet, EV drivers are actively searching for places to charge — many even plan their trips around it. According to a J.D. Power study, charging availability is the #1 pain point for EV owners. That creates an opportunity for hotels that offer charging as a reliable, bookable amenity.
These guests are also a high-value demographic. McKinsey research shows that battery electric vehicle (BEV) drivers tend to have higher-than-average incomes, prioritize sustainable brands, and are more likely to stay at what they perceive as forward-looking properties.
Globally, BEVs account for 18% of new vehicle sales, a number that’s growing every quarter.
Offering charging can help your hotel appear in more EV charging apps and maps — opening up a new, high-intent discovery channel.
Increase RevPAR & Ancillary Spend
The financial value of EV charging doesn’t stop at the plug.
The real ROI comes from longer guest stays, higher on-site spending, and increased booking value. Guests who can charge their vehicles overnight are more likely to dine at the hotel, extend their stay, or book premium rooms.
Hotels are increasingly integrating EV charging into loyalty programs and booking systems, allowing guests to reserve a charger alongside their room — turning it into a branded amenity.
EV charging also improves your review scores and guest satisfaction, particularly when it’s seamless, valet-supported, and consistently available.
Optimize Energy Costs via Smart Management
EV chargers (and hotels in general) have energy-intensive operational needs. But this is where a managed service approach makes the difference.
At Future Energy, we provide proactive management and always-on measures to ensure system uptime and guest satisfaction. Bottom line, you’ll feel secure knowing that your chargers are on line and your energy systems are set up in ways that optimize performance.
Beyond guest experience, overall energy efficiency efforts can improve metrics like net profit per available room (NPPAR).
Enhance Brand & Sustainability Profile
In a world where 72% of travelers say they’re actively looking for sustainable travel options, offering EV charging is more than an amenity — it’s a signal. That’s according to Booking.com’s 2024 Sustainable Travel Report.
That signal matters, especially to corporate travel planners, ESG-focused businesses, and international guests who expect environmental responsibility from their preferred hotels.
Charging stations also increase your digital visibility through charging apps and directories, helping new guests discover your location.
By not offering EV charging, hotels may risk sending an unintended message of: “We’re behind the curve.” That’s not a message today’s business or leisure traveler wants to hear.
Deliver Turnkey Operations & Peace of Mind
Installing chargers is one thing. Keeping them operational, guest-friendly, and stress-free for your team is another.
That’s why hotel operators are turning to energy managed service providers like Future Energy to handle the complexity — from equipment sourcing and utility coordination, to load management, staff training, and guest interface customization.
We also ensure your chargers don’t become a front-desk headache. Our monitoring tools can detect if a charger is malfunctioning, or adjustments are needed — all handled without your staff needing to intervene.
Our service model is designed to provide operational confidence. This way you can focus on hospitality while we manage your energy footprint.
Your No-Obligation EV Readiness Consultation
The EV transition is well underway, and the hospitality industry is in a unique position to benefit, if you have the right partner.
Future Energy offers hotel owners and operators a complimentary EV readiness consultation. We’ll help you understand your current energy infrastructure needs profile and how to drive bookings through a white-glove experience.
We remind all our clients and partners that energy isn’t just a cost. It’s a differentiator. With the right EV program, you can unlock this amenity and transform it into a competitive edge.
Contact our team today to learn more.
Posted By Sam DiNello
Sam DiNello is Chief Executive Officer at Future Energy. He is an expert in the EV infrastructure space and passionate about innovative data-driven solutions that help companies access real-time intelligence for real-time action.
